As part of the launch of the fasylity.fr website, Fabienne Palmas, co-founder of the company, wanted to get a fresh, outside look at the new website and understand its strengths, as well as its areas for improvement.
As an agency specialising in event marketing, Fasylity's areas of expertise are multiple: connecting professionals, detecting leads, animating communities and all digital marketing and communication tools.
The challenges of the test were:
- Obtaining authentic feedback from testers on the website;
- Easily managing the administration of the test, from its design to the testers' comments/
