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Marjorie Leblanc Charpentier
Testers’ reports allowed us to discover points of improvement and we were able to re-examine our website to make it more engaging, review layouts and make the navigation more fluid. This qualitative research gives us a detailed understanding of how people perceive our marketing message and allows us to uncover unexpected flaws.
Traditional qualitative studies have always been reserved for very large companies due to the extremely high costs involved. The service offered by Actiyon, which is very affordable for small and medium-sized companies, changes the situation in a more than significant way.